Exciting News!
Our founder has been featured as one of the authors in an insightful article by Asia IP – “How IP Is Shaping The Future Of Wines And Spirits”! It’s an honor to share our expertise and contribute to the conversation on trending news and issues in intellectual property in Asia.
Here are some key points from the article:
→ Geographic Indications (GIs) are vital for branding and building trust.
→ GIs enhance product reputation by identifying their origin. Famous wine regions like Bordeaux and Champagne use GIs to ensure quality and foster loyalty.
→ In Malaysia, while MyIPO actively raises awareness about GIs and safeguards industries like wine and spirits, further improvements can be made by enhancing enforcement mechanisms, increasing public education efforts, and fostering stronger collaborations with international organizations and agreements, such as TRIPS, to ensure comprehensive GI protection.
Want to learn more about protecting your intellectual property? Get in touch with our experts today!
